Development And Marketing Of Consultancy Portal For Legal Advice

Requirements

The client is the Retired Indian Government Officer and collaboration with more retired middle level as well as junior level officers wanted to launch the “Consultancy portal” to provide complete guidance and consultancy solutions to those companies who’re willing to acquire Government Projects or Tenders.

And, that cannot afford to seek advice from existing corporate consulting companies due to prohibitive cost.

As, the client has already a physical office that only operated with face-to-face consultancy but alongside he is not only to promote online their business but also to build a new website related to the business niche that would be the source to contact and provide consultancy solutions.

Challenges

The biggest challenge for us is – the business niche is complete new for us and first we need to understand the whole business and perform activities accordingly.

As client wanted to get website ready with different consultancy stages available on the website with different kinds of projects.

So, our team of developers worked on that to understand the client’s and industry needs and build the entire website.

Solution for Development

We used the ASP Dot net for creating the platform with code first approach. Our agile mechanism for developing a platform turn out successfully. We build and enriched the platform with latest techniques keeping in mind the user is not a tech geek and the platform must be self-explained.

Development Results

We presented a highly featured site that blended with the client’s business niche. As a result, the site not only attracts organic traffic but also became highly popular.

Solution for Marketing

As the business has completely new website, no social media footprints and didn’t have any digital audience to target. In that case, we opt some of the solutions and collect some valuable information that help us to drive desired results:

• First, we deeply understand the tendering process, how it works, what kind of documents are needed, and what other sources exist to gather tender information, which helps us create further strategies and work accordingly.
• Once all the information is gathered, our developers are ready to code the website as per client and industry requirements while following government regulations.
• After successfully coding the website, our Digital Marketing team takes charge of online promotions. We first analyze the entire website and identify areas that need improvement in terms of SEO.
• We conduct keyword research for the project, which is another challenge for the Digital Marketing team. Since competition is not very high in the market, only a limited number of companies provide tendering consultancy, and only a few people seek advice. Here, we focus on finding highly searchable and industry-specific keywords.
• Additionally, we create social media profiles on Facebook, Twitter, and LinkedIn—these three platforms are the top priority based on our business niche research. We fully optimize the profiles according to social media guidelines.

Marketing Results

Our team helped the client to meet their organizational goals as result it impacts on conversion rate and generate quality leads from different sources. We were able to generate 60+ leads just 25 days.

In addition, with the help of implemented different strategies and performed multiple activities we’ve increased search engine rankings on search engines (Google & other) and achieved rank no. 1 on some competitive keywords, i.e., government project consultancy.

Organic results within 60 days.