Rebuilt & Redesign - 3 times growth on average orders

Ellie Bianca is a proudly Canadian, all-natural, environmentally sustainable, socially conscious, luxury skin care line that recognizes beauty in all forms and supports the empowerment of women through business and education.

The fundamental ingredient, shea butter/oil, is personally sourced by our Founder from women-run co-ops in Africa, nurturing not only the skin but also the souls of the communities from which it comes.

Main Goal Ellie Bianca

Their main Goal to bring people closer to where their products actually come from. So, Client Require us to rebuilt the existing website with advance features like women in power gala, foundation, our pillar etc. and in so doing bring people closer to each other and the environment.

Client Requirement

The company wanted their online store to be rebuilt and redesigned. They want to integrate multi-currency option, store locator & other important targets were adding some advanced functionality and improving the user experience.

1. Home Page: Shop by product
2. Customer Sorting option: Explore Our Best Seller Module
3. About Us: Our Pillars, Ellie Bianca Foundation
4. Discover: Ellie Bianca circle rewards, women in power gala, Retail Locations, Press, Glossary
5. Need to integrate Multi-currency option, Store Locator
6. Integrating amazon & eBay store
7. Integrate Quick shop option

Challenges Faced

• The previous version had issues with accepting payments via credit cards, so one of the improvement areas was to set up a payment gateway integration.
• Maintaining the effective Graphical User Interface optimizing the speed and accuracy in all the browsers.
• Implementing Subscriber option on the time of purchasing.
• Integrating Multi currency option, so that user increase their conversions from international customers.

Solutions & Execution

• A dedicated team was set up to provide timely reporting by an account manager, project manager, senior designer, HTML developer, and a testing analyst.
• A clear road map was created, and small sprints process was followed to keep delivering pieces of the project to the client for review.
• We followed shopify designs patterns and SOLID principles that help to increase the overall store performance, testability and maintainability.
• Proper care has been taken by using data matching techniques to handle issues in content related to spellings and variations.
• Every module developed was first tested by the developer, the in-house testing team.
• Quality assurance and software testing was an integral part of the success of this application
• Image management has been taken care for Speed Optimization.

Integrating Customization

Custom sorting options were added. Customers can sort for products that have the biggest discount, and products that are bestsellers

Customized Multicurrency option in store so that user increase their conversions from international customers

Implementation of rewards & other Discounts that will increase user interest

Integrate Store Locator So customer can easily find Ellie Bianca skincare products at these fine retailers.

Product Page Insiders

Here is a page of website that defines a product in its entirety. This allows the users to look deeply into what a product offers and how it will benefit them once they buy it.

For Promotional Purpose, Implemented Subscribe option on the time of product purchasing

Result

The final store fulfills all the client needs what they wanted and covers all the APIs and perfectly integrated with the new payment gateway and plugins.

• 72% increase registered customer per month
• 12% increase in repeated customers monthly & 35% decrease bounce rate
• 2 times growth on average orders per month after observation of 2 months
• Enhanced, user-friendly and easily navigable design and user interface
• Responsive shopify store

About Our Company

Tech2Globe is a Shopify solutions provider to deliver effective solutions of shopify website development & designing. With having more than 6+ years of experience in shopify technologies, we deliver the 98% satisfy results to the clients across the globe. Our clean, bold designs are great for ecommerce stores. We use design elements proven to increase sales and produce striking, memorable experiences.