The eCommerce giant Amazon soon close its Chinese Ecommerce Marketplace, Amazon.cn by July 18. In order to disastrous to defeat local Chinese eCommerce rivals in the country such as Alibaba and JD.com
A report revealed at Thursday that Amazon plan to close down its online retail services to consumers in China.
From July 18, Chinese shoppers will no longer to use Amazon services to buy products or goods from their third-party merchants in the country. Amazon plans to move its focus to offering Chinese mainland consumers overseas products rather than goods from local sellers, company said in a statement.
Meanwhile, Company will continue its other operations in China such as Amazon Web Services (AWS), Kindle e-books and cross border team that help ship goods from Chinese merchants to customers abroad, Bloomberg News said.
Amazon has struggled to set a benchmark in the country as the increasing number of likes of local retailers such as Alibaba and JD.com in the country, occupied over two-thirds of the whole sector, which increased 20 to 30 percent since 2016, said Li Yongjian, director of the National Academy of Economic Strategy.
He also said, that Amazon’s decision will not affect the Chinese eCommerce sector.
An Amazon spokesperson did not explicitly confirm the pull-out plans, but said the company was looking to focus more on cross-border sales.
“Over the past few years, we have been evolving our China online retail business to increasingly emphasize cross-border sales, and in return we’ve seen a very strong response from Chinese customers,” the spokesperson said in a statement emailed to AFP.
The company was making “operational adjustments to focus our efforts on cross-border sales in China, the statement said.