Amazon.ae has plenty of features for customers as well as the favorite platform for Advertisers
After capturing so many impressions, the eCommerce giant finally re-brands SOUQ.com into Amazon.ae: the new marketplace for United Arab Emirates.
On Tuesday (May 01, 2019), Amazon announced the launch of a new marketplace targeting the Middle Eastern market in replace of SOUQ.com, which was acquire nearly two years back for $580 million (Dh2.13 billion).
The SOUQ.com URL automatically redirected customers to the Amazon.ae with the message of, “Shop millions of your favorite products from your new local shopping destination”.
This move comes after losses international operations for Amazon and unable to compete with local eCommerce platforms in UAE, first noted at CNBC report. Amazon already gave some signs that it has something big plan for Middle Eastern Marketplace, back in 2017 when acquired Souq.com. However, Souq remains available in Saudi Arabia & Egypt.
With this launch, Ronaldo Mouchawar (Souq Co-founder & Vice President of Amazon Mena) highlighted that,
“Since the acquisition, we’ve always looked at what’s best for our customers. A lot of customers trusted the Amazon brand – they love Souq, but they also wanted most of the features.”
Mr. Mouchawar’s added, “Consumers can also expect to see features, like recommendations and wish lists, and faster shipping options. And, we put together what is best for our local customers, but with global capability.”
Let’s take a closer look at the store and find the opportunities that new marketplace have, for UAE.
New Marketplace comes with New Opportunities
“The UAE becomes the first to transition to the Amazon marketplace in the region, and the focus had been on achieving that in the most painless manner possible,” said Ronaldo Mouchawar. What this means is all our regional vendors can migrate to the global platform and with all the benefits that come with it.
New marketplace enables with the need of localization support – for the very first time Amazon introduced Arabic language to serve customers a reliable option who prefer to shop in Arabic, for both the mobile app and the website users. This step clearly shows that Amazon never going to take UAE market as lightly.
With this marketplace, advertising on this also be in the limelight for many advertisers. As Souq.com was already one of the most popular advertising platforms in the region because of its direct targeted alongside with Google & Facebook, and with Amazon, it will be going far more engaging.
There is something customers too. UAE customers can shop over 30 million products choices from local & international businesses, including products previously available on Souq and 5 million products from Amazon US and experience the rich browsing, accurate results, wishlists, product reviews and reliable delivery with the trusted Amazon name.
There are plenty of options. Consumers can search on the platform for their desired products and pay in AED by using local and international debit card, credit card, cash on delivery (COD) and by Amazon Gift Card. Even customers can enjoy the next day of delivery on orders above Dh100 as well as same day delivery to select areas in the UAE.
Will Amazon Prime be offered?
“At this stage we don’t have yet a plan to launch Amazon Prime. We’ll be launching different services at different times”, said Mr. Mouchawar.
“How Tech2Globe helps Souq Sellers for Amazon.ae”
As a certified Amazon Consultant & Amazon Global Selling Services Provider, we have been focused on to provide the finest Amazon Services from account setup to product & images optimization to product marketing services and from account management to sales boost and to data recovery, for all the specialized domain (such as, amazon.com, amazon.fr, amazon.de & etc.).
As part of our commitment to support Souq Sellers swiftly over to the Amazon.ae (UAE) system, we are helping you to move your account details, inventory or catalogue or all your data from Souq to the new Amazon Seller Central Account.
Just simply write to us at email@example.com & the rest things keep aside to handling for us. You can also visit our website @ Tech2Globe.com
Additionally, Tech2Globe also organize Free Seminars / Webinars only on Amazon Middle Eastern Marketplace for Sellers to educate them and share relevant insights that help to better understand the Amazon algorithms.